| FOR IMMEDIATE RELEASE CONTACT: Jim Farrell, PR First, 781-681-6616, jfarrell@prfirst.com |
Soft As A Grape Hits Home Run With Licensing Agreement;
Will Create and Distribute Major League Baseball Clothing for the
Women’s Market
| WAREHAM, MA, ISSUED AUGUST 9, 2005….It’s not another World Series win for a Massachusetts team (yet), but it’s definitely a “home run” for a Wareham-based clothing designer and retailer as the baseball season hits its peak. |
| Soft As A Grape, the region’s leading designer and retailer offering original clothing for men, women and children, today announced that it has negotiated a licensing agreement to create and sell official Major League Baseball Clothing for the Women’s Market. |
| This agreement allows the Wareham-based clothing designers and distributors to create a women’s clothing line carrying the official logos and insignias for all 30 of the Major League Baseball Teams. |
| Fenway Park isn’t the only place where the Red Sox and Yankees will be side-by-side. Their names and logos, and those of 28 other teams, will appear on the complete line of Women’s Market clothing of Soft As A Grape, including cotton pants, shorts, tank tops, short sleeve shirts, and sweatshirts in 2006 fashion colors. Everything from limes to light pinks and others will carry various Major League Baseball logos. |
| According to Raymond Nicoletti, Retail Manager, samples of the new 2006 lines will be available in late August. Production is now underway, and the apparel will be introduced to the wholesale women’s market in late August at the Magic Show, Las Vegas. The clothing has just arrived in the Soft As A Grape stores. |
| “This is a huge undertaking for us, and we’re thrilled to be doing it,” he said. Soft As A Grape clothing with Major League Baseball logos (AllStar, World Series, American League, National League) will be distributed nationally. Soft As A Grape has hired 9 independent representatives, headed by Pat Dallas of Danville, CA, to market the clothing to better retailers, along with the concessioners of the 30 stadiums. |
| Nicoletti said that he anticipates the 2006 season’s sales will be brisk. “We just put this licensing agreement in place, and next year we will be ready for spring training and the earlier part of the season as well,” he said. |
About Soft As A Grape
| Founded in 1972 by Allen Katzen, the company has expanded to 18 locations throughout Cape Cod, the Islands, Plymouth, Newport R.I. and Florida. Each store carries a delightful mix of original clothing for men, women and children. Soft As A Grape offers custom printing and embroidery and is an award winning leader in the industry with state of the art printing and embroidery facilities. The company design team extensively researches the fashion market to establish a fashion forward and in-style color palette for their dyed to match garments. Soft As A Grape’s SuperSoft collection is made from 100% Ringspun Combed Cotton that is super soft, super easy to care for, and fashionable. Soft As A Grape maintains headquarters at 328 Marion Road in Wareham, MA. For a listing of their locations and for further information you may visit them online at www.softasagrape.com or contact Allen Katzen at 508-295-9900. |
| Editors: To learn more about the fashion designs and catering to niche markets, Allen Katzen is an excellent interview source. To arrange an interview, please call Jim Farrell at 781-681-6616. |